Financing solutions for climate resilient, future ready & profitable farming.
Netafim Agricultural Financing Agency Pvt. Ltd. (NAFA) was promoted by Netafim Group, Israel to finance the stakeholders in micro-irrigation value chain. Netafim invented and pioneered the adoption of drip irrigation system across the world with the mission to promote a global change in the way water is used in agriculture.
In India, Netafim is present for more than two decades, extending benefits of drip irrigation technology to farmers across the country, covering more than 18 lakhs acres of farms of more than 8.5 lakhs farmers.
One of the major hurdles in adoption, of micro irrigation by farmers, was their access to finance, hence Netafim decided to provide financial solutions to the stakeholders in micro irrigation value chain. NAFA, the Non-Banking Finance Company (NBFC) of Netafim Group, received the RBI license and commenced operations in March’2013.
18 lakh+
acres of farms
8.5 lakh+
farmers benefited from drip irrigation
50k+
farmers financed
7+
presence in states
60k+
hectares of drip irrigation
41
Countries
Chief Executive Officer
Head - Compliance & Strategy
Chief Financial Officer
Head - Business Development & Sales
Head-Credit, Risk & Product
Head - Legal
Head - Collection & Recovery
Head - Customer Service & Internal Audit
Chief Technology Officer
Head - HR & Administration
Chief Executive Officer
Mr. Prabhat Chaturvedi is the Chief Executive Officer of Netafim Agricultural Financing Agency Pvt Ltd (NAFA). His cumulative proficiency, in managing diverse consumer as well as corporate financial products, helps him to chart an ambitious growth journey for NAFA. Under his strong leadership, NAFA is witnessing rapid progress to become one of the prestigious NBFCs, offering customized financial solutions to the entire value chain of the smart irrigation systems in India. Having strong roots in finance & planning, strategy building, and analytical strengths, Prabhat has managed to achieve significant milestones across his professional journey.
He has over two decades of diverse experience in the financial services sector and has held key management positions at leading global financial institutions. Before NAFA, Prabhat has worked with Axis Bank, Induslnd Bank, YES Bank and L&T Finance, among others.
During most of his stints in these Banks & NBFC's, he has built business-verticals from scratch in the Agri/ Rural Financing and Priority Sector Lending domain. He has risen through ranks, with quantified achievements, in his professional journey. He has been recognized as “25 Most Talented Rural Marketing Professionals of India” by CMO Asia in February’14 and bestowed with CEO's LEAGUE OF EXCELLENCE Award at YES Bank.
Mr. Prabhat Chaturvedi holds MBA (Agribusiness) as well as B.Sc. Agriculture & Animal Husbandry from prestigious G.B. Pant University of Agriculture & Technology, Pantnagar (India’s first and premiere Agri institution).
Head - Compliance & Strategy
Mr. Pradeep Singh is the Head - Risk, Compliance & Strategy of Netafim Agricultural Financing Agency Pvt Ltd (NAFA). In his current designation, he is responsible for developing the systems for risk analysis for credit proposals, risk mitigation & documentation, sanctioning the loans & ensuring effective portfolio monitoring during the credit life cycle.
He brings significant experience in business process analysis, credit management, product development, implementation of business models, business integration, credit process reengineering initiatives, including risk and credit policy design, and other corporate governance initiatives. He has a vast experience in business budgeting to human capital management with geographical experience ranging from interior rural to the financial capital of the country.
Chief Financial Officer
Ms. Charu Kapur is the Chief Financial Officer and contributes significantly to the performance, growth, and organizational effectiveness. She is responsible for managing overall financial functions, including accounting, audit, treasury, corporate finance, taxation, NPA recovery, and product finance operations.
Her career spans more than 20 years of varied experience in financial management, business leadership, and corporate strategy.
Before joining Netafim Agricultural Financing Agency, Ms. Kapur served as Financial Controller to the True North Investment National Bulk Handling Corporation Private Limited and Senior Vice President to Elevar Equity Investment Samunnati Financial Services. Earlier in her career, she held multi-level positions in Banks, Development Sector, Oil and Gas Domain, Fintech, and Agri Warehousing. Ms. Kapur has developed phenomenal funding strategies and successfully raised short-term 1000 crore and long terms 400 crore working capital from various financial institutions for Agri Fintech and LAP Segment. During her stint with Samunnati Financial Services, she managed M&A transactions for company’s acquisition of 200 crores.
She earned her Chartered Financial Analyst and Master of Business Administration in Finance from ICFAI University.
Head - Business Development & Sales
Mr. Vijay Chavda is the Head – Business Development at Netafim Agricultural Financing Agency Private Ltd (NAFA). In this role, Mr. Chavda is responsible for leading the organization’s expansion and business delivery within and outside the ecosystem. He has taken charge to establish the Agricultural Finance Business of the company, accelerate the market penetration, build & maintain a strong relationship with all the stakeholders.
Mr. Chavda has more than 19 years of vivid experience and a successful track record of developing, handling and establishing Tractors and Farm Equipment Finance and Rural Retail Product Business. He is a competent professional with domain vintage in Rural Retail Finance Business development, marketing, sales, collection, credit underwriting and operation functions.
Mr. Chavda previously worked at L&T Financial Services Limited and has successfully handled the Rural Retail portfolio of Farm Equipment Finance for North Zone (Punjab, Haryana, Rajasthan), West Zone (Gujarat, Maharashtra) and South Zone (Karnataka, Tamil Nadu, Pondicherry). Prior to that, he has worked with Green Mart, HDFC Bank Limited, ICICI Bank Limited and TAFE (Tractors & Farm Equipment Limited)
He completed his graduation in Agricultural Engineering from College of Agricultural Engineering & Technology and post-graduation in MBA from Department of Business Administration.
Chief Financial Officer
Mr. Vijay Singh is the Chief Financial Officer of Netafim Agricultural Financing Agency Pvt Ltd (NAFA) and contributing significantly to the brand’s performance, growth, and organizational effectiveness. At NAFA, he is responsible for finance and taxation, treasury, audit, operations, NPA recovery drive, along with leading an active role in company operations.
A chartered accountant by profession, he is a visionary professional with multiethnic work experience of over 16 years in the financial services industry. Before joining NAFA, Mr. Singh held a leadership position with Cent Bank Home Finance Limited. He has also served a reckonable multi-disciplinary role with ICICI Bank.
Head-Credit, Risk & Product
Biranchi is a management professional with around 2 decades of proven experience in heading Risk Management, Credit Operational functions, Business Development, Product Management and Relationship Management.
Biranchi has handled challenging assignments in senior positions across diverse domains like BFSI (SME, MSME, retail & inclusive banking) and FMCG sectors. Biranchi has proven skills in establishing new strategic initiatives in the form of new business, new product, and new market developments in the banking and financial services space. Before joining NAFA, Biranchi has worked in organisations like Hindustan Unilever Limited, ICICI Bank Limited and HDFC Life Insurance Limited.
Biranchi has a proven record of excellence in planning and implementing financial models, developing and implementing operational policies/procedures and strengthening client relationships by delivering optimized solutions. During his career, he has acquired a strong understanding of enterprise risk management, credit evaluation and devising product road maps. Recommended tactical models & solutions, worked collaboratively along with multiple stakeholders and led large teams for realizing the targeted business objectives.
Due to his leadership qualities, Biranchi was felicitated as an emerging leader in ICICI Bank Limited during Spirit of Leadership Celebration. Biranchi holds a Post Graduate Diploma in Management in Marketing and Finance from Xavier Institute of Management, Bhubaneswar
Human Resource Head
Ms. Mangala Bhadane is heading the Human Resource & Administration
department of Netafim Agricultural Financing Agency Pvt Ltd (NAFA).
She brings about 13+ years of experience. In her career she was associated with
Service & manufacturing industry of which the few are Jai Kisan, Agora Microfinance
Pvt Ltd, Allure Travelseva Services Pvt Ltd, etc.
She has completed her MMS in HR from Institute of Business Management & Research,
Pune. And holds a Post Graduate Diploma in Labour Law & Labour Welfare.
Head - Legal
Mr. Dhananjay Date is Assistant General Manager - Legal of Netafim Financing Agency Pvt Ltd (NAFA). He has been instrumental in enhancing the compliance and risk management systems of the Company as well as provide legal advice on the Company’s operation activities. He has more than 15 years of experience in legal and compliance. Mr. Dhananjay brings diverse experience and knowledge to mitigate the legal risks in collateral management, warehousing, and recovery proceedings.
Before NAFA, he has worked with Edelweiss and National Bulk Handling Corporation. He holds a Bachelor of Laws from Mumbai University.
Head - Collection & Recovery
Mr.Bhima Savantre is the Head-Collections, Maharashtra region of Netafim Agricultural Financing Agency Pvt Ltd (NAFA) more than 4.5 years. Total work experience 19 years and 16 years collection experience across all products. Devising and implementing suitable recovery and collection policy of the organization within the internal policy framework, market conditions by ensuring regulatory.
Strong control analysing data, setting collection process at all levels to identify areas of opportunity for improved performance to achieve the delinquency / recovery target. Develop reporting systems to manage, monitor and report activities related to collection recovery, overdue portfolio and nonperforming portfolio.
Worked with Reliance Communications, TTSL (Maharashtra and Goa), Team Lead for HSBC Bank, ICICI Bank, Kotak Bank, Reliance Capital Collections and Recovery in various products. Recognized as Pride of TTSL award for consistent achievement and to minimize delinquency Level Successfully Designed and implemented De-duping application.
Mr Bhima born in farmer family in small village with agricultural background and core and Hold B.Sc. (Chem) Karnataka University Dharwad and DCA (Diploma in Computer applications) Undergone certification courses like DRA Certification conducted by IIBF under RBI, Mumbai and Participated in Gandhi Nature Cure Center course conducted by GNCC.Karnataka.
Head - Customer Service & Internal Audit
Bharat has over 14 years of experience in Marketing, Customer life cycle management, Usage & Retention, Revenue planning & enhancement, Product management, Customer Service, Business Development, Sales & Distribution, Management Information System & BPO
Bharat currently Leads the Customer Service Function for the businesses with a focus on designing the end to end customer experience and implementing a robust service delivery model in line with industry best practices by ensuring swift and effective resolutions of customer queries, requests, complaints and escalations, it will also, conceptualize and implement customer-centric experience and engagement initiatives.
Bharat has worked with companies like Tiara Earth resources Pvt ltd as Manager Marketing & Administration, Telenor India as Senior Manager Marketing, Vodafone Essar Cellular Ltd as Sr executive customer care, Wipro Ltd as Teamleader - Management Information Systems for US-based customer service call center.
Bharat is a Graduate from Gujarat University Bharat’s Special achievements include - Awarded by CEO for maintaining lowest High Value displacement revenue % to gross revenue across the country, First to achieve nationally YOUNG ACHIEVER AWARD for increasing DATA revenue by almost 37% in a quarter, 3 rd Prize received for STAY ONLINE PROJECT, Part of the core store team which was ranked 1st National for Quarter 4 2008 and Client appreciation for being globally No.1 in meeting SLA’s & production hours
Chief Manager & Head, Strategic Initiatives
Mohit joined NAFA in April 2015 as a Manager, Strategic Initiatives. He is an engineering graduate in Electronics & Communications from Lakshmi Narain College of Technology, RGPV University, Bhopal, Madhya Pradesh and holds Rural Management -PGDRM from Institute of Rural Management, Anand (IRMA). With a professional experience of more than 11 years in BFSI sector in implementing Strategic Initiatives, Product Management & Business Development.
His current role involves devising business strategies involving ideation, assessment, scoping and implementation of company’s special projects with an objective of increasing company’s profitability and to develop & implement the growth strategy, action plans with a long term & short term perspectives by managing key stakeholder relationships.
His previous stint with ICICI Lombard GIC Ltd. was into in product management of corporate health care insurance products & with BASIX Group overseeing Business Correspondent Operations of their KBS Bank by implementing unique business models by leveraging on operating models for increasing top line. He has worked closely with key management people of corporate clients to explore business synergies & has worked closely with cross functional teams towards successful closures.
Chief Technology Officer
Mr. Vishal Nagadiya is the Chief Technology Officer of Netafim Agricultural Financing Agency Pvt Ltd (NAFA) with fifteen years of vivid experience and a successful track record of spearheading the Information Technology discipline of the renowned organizations. At NAFA, he is responsible for research and implementation of technological strategic solutions, strengthening secure and safe financial and work environment for customers as well as employees, respectively.
Mr. Vishal has earlier worked with Hutchison 3G (Tech Mahindra), Convergys (Concentrix) and Datamatics.
He is a commerce graduate from Mumbai Vishal has initiated a journey of Digital transformation at NAFA by developing inhouse CRM. This CRM takes care of multiple modules like Loan Origination System, Sanction Management System, Disbursement Management System, Accounts Management System and create a seamless customer experience.
Head - HR & Administration
Ms. Leena Kardam is heading the HR & Administration at Netafim Agricultural Financing Agency (NAFA). She is a seasoned professional with more than 15 years of experience. She is responsible for strategic HR goals and fostering NAFA culture to set excellence across team members and enhance borrowers’ experience. Her key responsibilities include developing a strategy for the company’s employees to strengthen performance and capabilities. She is spearheading the overall, strategic HRM, training and development, compensation and employee benefits, employee relations, and retention. Also, she is looking after compliance and workplace safety, planning, organizing, and implementing the administrative system.
Previously she has worked with multiple companies across the diverse sector, such as MEP Infrastructure Developers Ltd., Tops Security Ltd. (Topsgrup) and Electronic Data Systems (EDS). She is a result-oriented professional and a strategic person with a proven ability to collaborate with other departments to achieve organizational goals and objectives.
Ms. Kardam has completed her Master of Business Administration from Mahatma Gandhi Vidyamandir’s Institute of Management & Research (MGV’s IMR) and her Diploma in Labour Laws from N.B. Thakur Law College. She has also received several accolades and awards throughout her career.
Our parents are purpose driven organisations focused on addressing food security and water scarcity challenges globally. Together our aim is to make agriculture sustainable, profitable and future-ready.
Based in Israel, Netafim irrigation is leading in the industry around the World. Netafim started in 1965, in the Negev desert in Israel, trying to grow crops in desert soil. We combine precision irrigation, agronomic expertise and relentless innovation to help farmers grow more of any crop, in any climate, with less.
Netafim India was incepted in 1997, we operate 3 manufacturing plants, employ over 1500 people, and over the years, have developed a widespread network of over 2500 associates across India Our people are thorough experts in the area of drip irrigation and are committed to spreading awareness about drip irrigation in India and the best cultivation practices
For more visit www.netafimindia.com
Orbia is a purpose-led conglomerate focussed on advancing life around the world, while maximizing value to its shareholders. The Company is passionate about the subjects that define how people will live and thrive tomorrow: the future of cities, communication, infrastructure, agriculture, chemicals and materials. Orbia has operations in 41 countries with more than 22,000 employees.
For more visit www.orbia.com
136
Production Plants
19
R & D labs
$ 7 Bn
Consolidated Revenue
$ 1.4 Bn
EBITDA
22,000
Employees
41
Countries
Practices by promoting climate resilient technologies by focussing on using water efficiently to reduce negative impact on environment.
To small holder farmers and Small & Medium rural agri enterprises
By helping him to adopt cash-crops, increasing crop-productivity and helping him to grow more with less